Al-Riziq -The Purest One

Overview:

KVK Srinagar provide time-to-time training, guidance, support and valuable insights. Helped in developing a solid business strategy, including product development, pricing strategies, distribution channels, and marketing plans. Introduced my enterprise to key contacts and facilitate partnerships that can help accelerate growth and expansion through participation in various exhibitions.Provide feedback and constructive criticism to help my enterprise continuously improve and grow.Overall, KVK Sgr serves as a trusted advisor and guide, offering support, encouragement, and expertise to help my food entrepreneur navigate the challenges of starting and growing my business.

1.Name

Al-Riziq -The Purest One

2. Department:

Krishi Vigyan Kendra Srinagar, SKUAST-Kashmir

3. Background Information:

Location:

Srinagar, Jammu & Kashmir

Beneficiary Details:

Ms. Afsha Jan

Rajouri Kadal, Srinagar, Jammu & Kashmir

4. Objectives:

Development of Innovative Food Entrepreneur Promotion of local products in proper packaging and enhanced shelf-life

5. Description of the Initiative:

Implementation Process:

First of all we did Market Analysis to understand the target audience, competitors, and potential demand.Then we drafted a detailed business plan and budgeting: Startup costs, ongoing expenses including equipment, licenses, permits, ingredients, marketing, and staff.Opted for subject specific training programs to ensure team is well-versed in food safety, customer service, and business’s specific protocols.

Applied for FSSAI Registration

Prepared small lot of variety of food products and utilized various marketing channels such as social media, local advertising, in order to engage with customers and provide information about our products.

Stakeholders Involved:

Krishi Vigyan Kendra Srinagar, SKUAST-Kashmir

Div. of FST, SKUAST-K

Innovation Centre SKUAST-K

IUST, Awantipora

Deptt. of Agriculture Deptt, Lal Mandi

Duration:

2.5 year 

6. Innovations and Best Practices:

All food Products prepared under brand name AL-RIZIQ are innovative and prepared with high standard

Some of the innovative products are Fig Date Jam, Date chutney, Acacia Nutty Delight and Masala Tikki with Saffron.

7. Results and Impact:

Quantitative Outcomes:

Total income generated from sales over a specific period

Qualitative Outcomes:

Honoured as Champion farmer -2023 at SKUAST-K

Achiever of the year Award 2023 from SKUAST -K

Recommended by KVK Sgr in recognition of outstanding contribution in the field of Food processing

Received Aaghaz National Entrepreneurship contest 2023 Award in presence of Chief Secretary J &K UT.

Received a seed money of 1 lac rupees for her start-up from innovation centre of SKUAST-K

Sustainability:

Sustainability of products are maintained using locally grown ingredients, minimizing food waste through efficient inventory management, and using eco-friendly packaging. Also sustainability can be maintained using energy-efficient practices in production, reducing water consumption, and supporting fair trade and ethical practices. By prioritizing these measures, pure food products can achieve environmental responsibility, social equity, and economic viability, ensuring a healthier planet and a sustainable business model.

8. Challenges Faced:

As the products are prepared from high quality ingredients, the cost enhancement of products is main challenge.

Suitable Market for sale. 

9. Lessons Learned:

Summarize the key lessons learned during the implementation of the initiative.

10. Future Plans:

Outline any future plans for scaling up or replicating the initiative.

11. Visuals:

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