Ornamental Nursery

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Ornamental Nursery

Department:
KVK Srinagar
Background Information:
Location:
Foreshore Road Doji Mohalla, Habak, 190006, Srinagar, J&K
Beneficiary Details:
Name: Farooz Ahmad Doji
Contact Information: The Golden Hands, Foreshore Road Doji Mohalla, Habak, 190006, Srinagar, J&K, 9018090705

Objectives:
Farooz Ahmad, an entrepreneur in the ornamental nursery industry, sets his sights
on a variety of goals aimed at achieving success and making positive impact in his selected
field of entrepreneurship. Being passionate about ornamental plants has set number of
objectives for himself Viz Business Growth, Quality and Variety, Customer Satisfaction,
Sustainability, Innovations, Community Engagements etc.
Description of the Initiative:
Overview:
Initially, Mr. Farooz Ahmad Doji was running this unit on very low returns because of less
productivity out of all production areas. However, upon connecting with KVK Srinagar, all
the technical challenges were promptly addressed, leading to a sharp surge in the annual
production and sales

Implementation Process:

The entrepreneur's difficulties were tackled through a series of farmer scientist
interactions, Demonstrations (FLDs), Hands on trainings, diagnostic visits etc.
covering major issues such as production, finance, and technical matters.

Stakeholders Involved:
KVK Srinagar, SKUAST-K, Department of Floriculture

Duration:
Nov. 2022 to March 2024

Innovations and Best Practices:

Results and Impact:
Quantitative Outcomes:

Challenges Faced:
Problems and Challenges:
The initial problems and challenges faced by the entrepreneur for
setting up ornamental nursery likely revolved around several key
aspects:

Solution:
Initially, Mr. Farooz Ahmad Doji was running this unit on very low returns because of less
productivity out of all production areas. However, upon connecting with KVK Srinagar, all
the technical challenges were promptly addressed, weather it was low propagation
coefficient, low germination in hybrid annual nursery, disease incidence etc. leading to a
sharp surge in the annual production and net returns.

Lessons Learned:
Key lessons learned during the implementation of the initiative were timely
implementation of the interventions, use of method demonstrations instead of
theoretical lectures etc.

Future Plans:
Future plan for scaling up is to prepare Mr. Farooz Ah Doji for production of Instant
Plant Nursery (Full Grown Plants)
Further this initiative shall be replicated with other nursery growers as well.

Visuals:
Attach geo tagged photographs, to support the story.

Contact Information:
Dr. Gazanfer Gani
Contact details: gazanfer.yatoo@gmail.com, 7006384481

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